EFF, the new hope for black consciousness
Today, I write this article beaming with pride.
One of my biggest customer, the EFF has done exceptionally well in the sixth general elections. It garnered 10.79% with a growth of 6% from the last elections.
If you have been following the South African politics, you will know that this six year old kid made a dramatic entry in Parliament.
Often clad in red overalls and maids uniforms. It offers South Africans ideologies that encourage black people to celebrate black culture and embrace their African heritage.
These red ants sting has been felt by the current governing party.
Our former president, Jacob Zuma would have probably took the "pay back the money" as a joke if these former young lions of the African National Congress didn't stay consistent with their demands.
Who can forget the current land debate that saw the Freedom Front Plus move up the leader of the ballot paper to take the fourth spot on the list.
https://media3.picsearch.com/is?c00LmWyUeam_NRVn8h_hLMKtmbj58-nwa5SoS_-wWro&height=341
These elections painted a very gloomy picture about the African National Congress.
The ANC once loved Nelson Mandela party of 1994 was no longer representing the interest of its people, majority being black people.
Corruption, greed and arrogance are amongst other things have seen people loosing faith in it. Leaders such as the secretary general, Ace Magushule have been reported to have ran the Free State Province to the ground, yet he was voted as secretary general. I know it was a unity exercise amongst loyal Zuma supporters but the public cannot look beyond the recent published book about how far his dirty fingers had gone to vote for it, hoping businessman and former trade unionist and Nelson Mandela's umbrella man, Cyril Ramaphosa will turn things around.
How he will do this, we still don't know but the division was still felt just after the elections when ANC election campaign head, Fikile Mbalula with Magashule.
Anyway the generation of voters are now watching service deliveries in all parties.
The EFF headed by the former ANC youth League leader, Julius Malema came with a vibrant energy in parliament. Almost everyday fighters were visible on the streets. In Johannesburg alone, I have seen them help evicted families in court.They have become a political party that ordinary citizen feel it address their needs.
The leader, Malema often commands attention in his speech and everything that comes out of his mouth captures the attention of a black child.
The party leaders has made education something fashionable to a point that no one remembers Julius Malema was once a a drop out matric student and having failed woodwork at school. In one of the youtube videos he jokes about not being fit enough to run the country having failed woodwork alone. Today he is a farmer, a politician and I'm not sure what else.
What is also attractive about the brand is that it speaks to everyone in the black township except for the older generation of men. Maybe it is because the leaders had find it difficult to reason with the elders in the ANC and since others were raised by single mothers, they respect women. Infact, they said it in parliament that the first person to become president from the party will be a woman.
Parliament member, Makoti Khawula is that aunt of yours who always ask question like any other township aunt. Now will have more young people interested in parliament with the addition of the fees must fall protesters.
Its supporters are majority black, underprivileged, rejected and now trying to build on what they have by licking on the wounds left by the bad administration of the country over the past 25 years.
My start up business was also a test if the three South African parties do support small businesses. With them, it was so clear to the point our beads were worn at their 5th anniversary celebration in East London and at the Rand Easter Show recently.
I'm not sure what you as a reader think of this brand but you can share your views on my social media account:
Facebook: Khanyiswa Ndabeni
Twitter: @ndabenik
Instagram: Khanyiswa2
You Tube: Khanyi Ndabeni
Whatsapp: 076 360 7744 for orders.
https://www.youtube.com/watch?v=9DZxI3SbxMw&t=34s
https://t.co/r2ZyaTbADy
(https://twitter.com/ndabenik/status/1126112035467681793?s=03)
Comments
Post a Comment