Father and son on a joint venture to build an online media empire
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ONE of the things I like about the internet is that it can allow you to create and own anything out of nothing.
In most instance, the only equipment you need is your cellphone and data and you will be on your way to become the next billionaire like founder and ceo of facebook, Mark Zuckerberg who started facebook in college.
As a sucker for small beginnings, I found myself eating out of the palm of this businessman, Steve Schwartz at the #Madex 2019 Expo held at the Sandton Convention Centre today and yesterday.
Steve and his son Corbin Schawartz created platinum Gold, an online radio station that is currently boasting of 400 000 listeners in just under two years going on air.
The radio has a listenership of 80 percent local audience while the other 20% is global.
Steve has worked in the cooperate sector for close to 30 years. But when his son came up with the idea of starting an online radio station, he quit his job and decided to help him. Bringing all the business knowledge he has acquired over the years.
"What I like about this is that, we have a total control of the information we put out there. Our aim is to build and pump good news about South Africa that is often do not get coverage in the traditional mainstream media,"said Steve.
"As you can see we are mobile and can do cooperate events and exhibition.What is also interesting is that we have had interviews with international business man,some came on a business but wouldn't otherwise be accommodated in the mainstream media.
Him and his son are the main brains behind the content of what goes on on air. What people like most is the accessibility of it all and has attracted advertisers due to its instant connection and response to people's need.
"Today people are on their phones. They want things that will inspire them through out the day. What they are currently fed is not positive enough, that's where we saw a huge gap says Marius van Blitlon who also assist in the business.
The internet has become a platform for radio growing internationally but in South Africa there's a slight growth, it is not there yet but we slowly seeing the shift", said Steve.
So if you want growth and some positivity for the day, please tune in to this Ekurhuleni based station.
Follow us on
twitter @ndabenik
Facebook: Khanyiswa Ndabeni
Instagram: Khanyiswa2
Youtube: Khanyi Ndabeni
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In most instance, the only equipment you need is your cellphone and data and you will be on your way to become the next billionaire like founder and ceo of facebook, Mark Zuckerberg who started facebook in college.
As a sucker for small beginnings, I found myself eating out of the palm of this businessman, Steve Schwartz at the #Madex 2019 Expo held at the Sandton Convention Centre today and yesterday.
Steve and his son Corbin Schawartz created platinum Gold, an online radio station that is currently boasting of 400 000 listeners in just under two years going on air.
The radio has a listenership of 80 percent local audience while the other 20% is global.
Steve has worked in the cooperate sector for close to 30 years. But when his son came up with the idea of starting an online radio station, he quit his job and decided to help him. Bringing all the business knowledge he has acquired over the years.
"What I like about this is that, we have a total control of the information we put out there. Our aim is to build and pump good news about South Africa that is often do not get coverage in the traditional mainstream media,"said Steve.
"As you can see we are mobile and can do cooperate events and exhibition.What is also interesting is that we have had interviews with international business man,some came on a business but wouldn't otherwise be accommodated in the mainstream media.
Him and his son are the main brains behind the content of what goes on on air. What people like most is the accessibility of it all and has attracted advertisers due to its instant connection and response to people's need.
"Today people are on their phones. They want things that will inspire them through out the day. What they are currently fed is not positive enough, that's where we saw a huge gap says Marius van Blitlon who also assist in the business.
The internet has become a platform for radio growing internationally but in South Africa there's a slight growth, it is not there yet but we slowly seeing the shift", said Steve.
So if you want growth and some positivity for the day, please tune in to this Ekurhuleni based station.
Follow us on
twitter @ndabenik
Facebook: Khanyiswa Ndabeni
Instagram: Khanyiswa2
Youtube: Khanyi Ndabeni
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